PerspectiveApril 2026
Why Inferred Signal Is Not Enough
Behavioral analytics track what people do. Polst captures what they think. Here is why that distinction changes everything for brands making high-stakes decisions.
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Insights & Perspectives
Thinking on audience engagement, decision intelligence, and what happens when you give people a real voice in the decisions that affect them.
Perspective
ProductMarch 2026
The Sentiment Layer: A New Category
Social stories vanish in 24 hours. Surveys take weeks. There is a gap between real-time audience engagement and actionable data and it is where Polst lives.
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Use CaseJanuary 2026
How Sports Teams Are Turning Fans Into Participants
From stadium screens to broadcast overlays, sports organizations are using Polst to capture fan sentiment at moments of peak engagement and creating new sponsor inventory in the process.
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ProductNovember 2025
Decision Streams: Ask Better Questions Over Time
A single question gives you a snapshot. A Decision Stream gives you a trajectory. Learn how chaining questions builds deeper audience intelligence with every response.
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EngineeringAugust 2025
Trust-Scored Responses: Why Data Quality Starts at the Source
Not every response is equal. Polst scores every answer for authenticity, ensuring your decisions are informed by real people, not bots, duplicates, or bad actors.
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Use CaseMay 2025
From Publisher to Platform: Embedding Sentiment in Editorial
Publishers who embed Polst questions into their content see longer time-on-page, higher return visits, and a new revenue channel. Here is how three newsrooms made the shift.
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