Solutions for every team
Whether you are in marketing, product, or leadership, Polst helps you get real answers from real people before you make important decisions.
Marketing Decisions
The Decision Risk
Campaigns launch on intuition. Creative gets approved in a conference room. Messaging is tested after the budget is spent.
Why Current Tools Fall Short
Surveys take weeks and cost thousands per question. Social listening tells you what people said, not what they would choose. A/B testing only works after you have committed to a direction.
How Polst Changes the Outcome
Polst layers sentiment capture onto your existing channels so your marketing team can test creative direction, messaging, and campaign concepts with real audience feedback in hours, not weeks. See what resonates before you commit a dollar to media.
Example Decisions Validated
- 01Testing two headline directions for a product launch
- 02Validating brand positioning with target demographics
- 03Choosing between campaign creative concepts
- 04Measuring audience preference for seasonal messaging
Product Decisions
The Decision Risk
Feature roadmaps are shaped by the loudest voices in the room. User research backlogs stretch for months. By the time you validate, the market has moved.
Why Current Tools Fall Short
Usage analytics show what people did, not what they wanted. NPS scores tell you satisfaction, not direction. Customer interviews are rich but slow and unscalable.
How Polst Changes the Outcome
Polst gives your product team an always-on sentiment layer to hear directly from users through the channels they already use. Validate feature priorities, test UX choices, and de-risk your roadmap with explicit preference data.
Example Decisions Validated
- 01Prioritizing next-quarter features with user voting
- 02Testing onboarding flow options with real users
- 03Validating a new feature concept before engineering investment
- 04Gauging demand for a pricing tier change
Go-To-Market
The Decision Risk
You are about to launch but the positioning feels uncertain. The name tested well internally but you have never asked the market. Your distribution plan assumes a persona you have not validated.
Why Current Tools Fall Short
Focus groups are slow and expensive. Internal consensus is not market validation. By the time research comes back, the launch window has closed.
How Polst Changes the Outcome
Polst validates positioning, naming, packaging, and audience targeting before you spend on distribution. Get real-time reads from the people who will actually encounter your product in market.
Example Decisions Validated
- 01Testing three product names with your target audience
- 02Validating launch messaging across segments
- 03Choosing between channel strategies based on audience preference
- 04Testing partnership positioning with end users
Pricing Sensitivity
The Decision Risk
Your pricing was set based on competitive benchmarking and internal modeling. You have never directly asked your audience how they perceive value.
Why Current Tools Fall Short
Conjoint studies are expensive and time-consuming. Pricing pages get A/B tested after launch, not before. Internal pricing committees optimize for margin, not for how the market actually thinks.
How Polst Changes the Outcome
Polst lets you test pricing frameworks, packaging options, and value perception directly with the people who will pay. Understand price sensitivity before you print the number.
Example Decisions Validated
- 01Testing monthly vs annual pricing preference
- 02Gauging willingness to pay for a premium tier
- 03Validating bundle packaging with existing customers
- 04Comparing feature-gated vs usage-based pricing models
Crisis & Communications
The Decision Risk
A crisis hits. Your comms team drafts a response. It goes through legal, then leadership, then out the door. But you have never tested it with the public.
Why Current Tools Fall Short
Social listening shows you the damage after it spreads. Media monitoring tells you what was said, not what people believe. There is no fast, structured way to gauge public reaction before you publish.
How Polst Changes the Outcome
Polst gives communications teams a way to test messaging and response strategies in near real time. When the moment matters, know how your audience will react before you commit.
Example Decisions Validated
- 01Testing crisis response messaging with a sample audience
- 02Gauging public sentiment on a developing issue
- 03Validating an apology or correction before release
- 04Measuring the impact of a comms strategy in real time
Innovation & New Ventures
The Decision Risk
Your team has a bold idea. Leadership is interested but cautious. The business case is built on assumptions because there is no fast way to validate demand.
Why Current Tools Fall Short
Market research takes months and costs a fortune. Lean startup methods require building something before you learn. Internal champions burn out waiting for proof.
How Polst Changes the Outcome
Polst de-risks big bets with rapid concept validation from real audiences. Get a directional read in hours, not months, and bring evidence to your next board meeting instead of slides.
Example Decisions Validated
- 01Testing two new product concepts with target buyers
- 02Validating a new vertical entry with audience sentiment data
- 03Gauging interest in a partnership or acquisition thesis
- 04De-risking a new market expansion with audience data
Customer Experience
The Decision Risk
You redesigned the experience based on last quarter's survey data. But customer preferences shift faster than your research cycle, and by the time you act, the moment has passed.
Why Current Tools Fall Short
Annual NPS surveys capture a snapshot, not a trend. Customer advisory boards represent a fraction of your base. Support tickets tell you what broke, not what customers wish existed.
How Polst Changes the Outcome
Polst lets customers choose what matters most to them in real time. Act on what they actually prefer today, not what they said in a survey six months ago.
Example Decisions Validated
- 01Letting customers vote on the next loyalty program perk
- 02Testing new service options before rollout
- 03Gauging satisfaction with a recent experience change
- 04Validating a new self-service feature with active users
Leadership & Strategy
The Decision Risk
Strategic decisions are made with dashboards, decks, and gut instinct. The people most affected by those decisions -- customers, employees, stakeholders -- are rarely asked directly.
Why Current Tools Fall Short
Board presentations rely on backward-looking data. Competitive analysis tells you what others did, not what your market wants. Strategic planning cycles are too slow for the pace of change.
How Polst Changes the Outcome
Polst brings real-time audience signals into the decisions that shape your organization. Replace intuition with evidence and move faster with more confidence.
Example Decisions Validated
- 01Testing strategic direction options with key stakeholders
- 02Validating a brand repositioning with your audience
- 03Gauging employee sentiment on an organizational change
- 04Getting real-time reads on market-shaping decisions
Ready to make better decisions?
See how Polst can help your team get answers faster.